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Construction machinery industry development situation is expected to improve in the future

Font Size: [Big][Mid][Small] 2014-6-10    Views: 835    

  In recent years, China's construction machinery enterprises encounter low. Under this background, the construction machinery industry enterprises are actively to break. With the rapid development of Internet and information technology, as well as the depth of the Internet and engineering machinery, China construction machinery industry will be in "much starker choices-and graver consequences-in planning" the start of the implementation of the 2016 usher in a more broad space for development.

  Response under downward pressure

  After a high growth by 2011, the domestic macro economic transformation, such as infrastructure and real estate investment growth is slowing, the influence of domestic construction machinery market continue to adjust, fell has four consecutive years. And from this year's data, construction machinery industry situation is worsening.

  In the first half of this year, 18 engineering machinery and the key parts of engineering machinery to complete the business income is 50.009 billion yuan of listed company, fell 29.31% year on year; 18 in first-half net profit of listed company overall loss of 590 million yuan, the profit of 3.96 billion yuan in the first half of 2014, down 114.89% year-on-year. According to the Chinese construction machinery industry association to provide a key link of engineering machinery enterprise economic benefits in September this year 1 - summary tables, operating income fell 15.4% year on year, total profit fell 88.3%, while financial costs rose 15.1%, the interest expenses increased 13.1% year-on-year.

  Analysis shows that economies of scale industrial enterprises in scale, unit production costs down. When scale down, cost cutting, often lags behind the income rate of descent. Engineering machinery downward legs also showed the characteristics of the obvious costs rise, including financial costs rise, the most obvious obviously, financial environment on the influence of the engineering machinery is not only reflected in the financing ability, at the same time embodied in the rise in the cost of financing. Affected by the decline in macro economy and the growth of investment in fixed assets, construction machinery industry overall demand, overcapacity, the industry reshuffle. The transformation and upgrading is imminent. In addition, with the globalization of economy and social informatization to an increasingly competitive market, customer needs has become increasingly diverse. The typical engineering machinery industry in the face of the cruel situation of the internationalization of domestic market competition and the challenge of new technology, new process requirements to the existence and development, must be listed with the fastest speed, best quality, lowest cost, best service, to meet different customer more convenient, more sophisticated, more efficient and low-cost product demand. Therefore, to speed up the layout of internationalization has become our country to seek a way for the development of construction machinery enterprises. And in this way, intelligence is a trend in the development of construction machinery, especially after the industry decline, to promote the intelligent of the product seems to become the enterprise the highest pursuit of product research and development.

  In order to better development, under the "new normal" construction machinery industry enterprises are actively respond to each, are outside the layout overseas market, extend to core parts areas through research and development and business mode adjustment after market service. Products such as mansion work now has sales to overseas more than 50 countries and regions, with more than 30 offices abroad, distributors, etc.; Sany heavy industry has the United States, Germany, India, Brazil and so on many overseas r&d and manufacturing base, group business covering more than 100 countries and regions in the world.

  Substantive progress was made in the construction machinery industry internationalization, globalization service quality improved. And according to the Chinese construction machinery industry association statistics, in 2015 the export for nearly two times as much as $10.34 billion in 2010, exports to more than 200 countries and regions of the world, 11 engineering machinery enterprises into the world of engineering machinery in the top 50. China has become the world's engineering machinery product category, the most complete one of the products.

  Problems with connecting

  Construction machinery enterprises in our country, however, true to form and competitive products to market, still need to improve, especially to strengthen the key core components development capabilities, manufacturing in China high-end required to produce the parts and products rely on imports, domestic production is still in low-end products, demand for high-end intelligent equipment co., LTD., to a certain extent, delay the development of intelligent manufacturing. China's equipment manufacturing industry in order to realize intelligent manufacturing and intelligent products, there is still a long way to go. And, in the process of going out, Chinese enterprises will encounter various difficulties, in order to truly achieve internationalization road, China construction machinery enterprises must strengthen research and development of new products, new technology, improve the after market services. With the environmental protection efforts to increase and the restrictions on imported abroad, contributed to the domestic engineering machinery enterprise management difficult. According to the stipulations of GB 20891-20891, since April 1, 2016, stop sales of construction machinery Ⅱ diesel engine equipped with countries, implementation of the new emission standard. In order to truly achieve internationalization road, China engineering machinery enterprise must strengthen research and development of new products, new technology, at the same time, after market service is also cannot be ignored. In order to better development, under the "new normal" include liugong, xugong, sany, zoomlion, enterprises are actively deal with, such as its layout overseas markets, and in the in-depth adjustment, stretch is by developing core parts areas or through the adjustment of the business model increase after market services.

  Constantly promoting actively the development of market, layout

  Engineering machinery market low will enable the industry to a new round of reshuffle, this not only embodies in enterprise manufacturers and suppliers, the downstream industry chain will happen great changes, especially the type of its terminal customers are changing. Such as a small self-employed will be eliminated gradually with the adjustment of the market pattern to the market, and leasing company is growing at an annual rate of over 20% quick. Engineering machinery sales from whole to parts, from manufacturing to service the demand in the event of a big change.

  It is obvious that after entering construction machinery market. , according to the current stock of engineering machinery equipment on the market still is bigger, it's a sign of the demand of the market is still large. In lubricating oil, for example, the national construction machinery market currently has around 400000 tonnes of oil demand, which means that only in the field of lubricating oil, 8 billion - 8 billion yuan of market demand, the figures are enough to give all the oil companies to provide broad market space, in order to create greater value.

  The personage inside course of study suggest, therefore, China construction machinery enterprises must strengthen research and development of new products, new technology; At the same time, after the excavation engineering machinery market. And the Chinese academy of engineering bin-shi xu said that after the engineering machinery market is a new blue ocean, after the development of engineering machinery market must be around service (repair and maintenance), accessories, leasing, used and remanufacturing of the five most deep, will improve the enterprise profit model, promote enterprise's profit ability. Large second-hand machinery market also awaiting discovery. According to statistics, in 2009-2013, second-hand construction machinery trading volumes from 60 billion to more than 1500 one hundred million yuan, annual growth of more than 20%; 2015 years later China second-hand engineering machinery equipment turnover will exceed 200 billion yuan, an average annual growth rate will reach 30%. According to understand, liugong many enterprises choose the second-hand equipment sales and leasing business, the core components of investment, etc., as a breakthrough point for transformation.

  Construction machinery industry development situation is optimistic in the future

  The depth of fusion in information technology and manufacturing technology for the important characteristics of a new round of technological revolution and industrial revolution, will bring great changes to the equipment manufacturing industry, at the same time, it also provide opportunities for the development of China's construction machinery industry innovation.

  To "much starker choices-and graver consequences-in" during the development of the construction machinery industry, Su Zimeng believes that the overall train of thought to innovative ideas as the core, focusing on the quality of priority, to strengthen the foundation as the breakthrough point, to optimize the environment for the target.

  Look from the technology development trend, he says, engineering machinery is in digital, intelligent, pleasant, energy saving and environmental protection, and recycled for giant and miniaturization, lightweight and other technology development stage, to the high performance, multi-function, high reliability, humanized, environmental adaptability, energy diversity and robot engineering direction. Our country development potential, toughness big, big room to maneuver, especially along the "area", the international cooperation capacity, construction of "2025" made in China, the Yangtze river economic belt, the coordinated development of beijing-tianjin-hebei, and introduced a series of policy measures in steady growth and related measures will drive economic development, more will benefit from the construction machinery industry. 


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